Cruelty Free International

The leading non-profit organisation working to end animal experiments worldwide.

Through managing Cruelty Free International's social media channels and creating email campaigns, the aim of my role is to educate, challenge and inspire people worldwide to help create a cruelty-free world — whilst growing our support.

I have crafted a social media strategy and visual assets to align with the organisation's new 10-year international strategy. I independently create content using Canva, CapCut and Adobe Suite; attend a variety of events in the UK and overseas to capture live and evergreen content; write short-form and long-from copy for social media and email campaigns; as well as building emails using Mailchimp and Dotdigital.

By analysing frequent reports, I can collaborate across teams and external stakeholders to hit campaign targets and successfully increase global awareness of our mission.

Cruelty Free International Website: https://crueltyfreeinternational.org

Instagram: @crueltyfreeintl

LinkedIn: Cruelty Free International

Twitter (X): @CrueltyFreeIntl

TikTok: @crueltyfreeintl

Facebook: Cruelty Free International

Social Media Content

Live event coverage, spotlighting brand partners, influencer content, sharing latest industry news and political updates, advocacy campaign-led series', educational pieces and fundraising-driven content.