Cruelty Free International
Creative Content Manager
April 2024 - Present
Marketing
The leading non-profit organisation working to end animal experiments worldwide.
Through leading Cruelty Free International's digital communications, the aim of my role is to educate, challenge and inspire people worldwide to help create a cruelty-free world — whilst increasing support and brand awareness.
I am currently creating a new digital approach to align with the organisation's new 10-year international strategy. I showcase content using Canva, CapCut and Adobe Suite; attend a variety of events worldwide to capture live and evergreen content; oversee and write short-form and long-from copy; and manage email communications using Mailchimp and Dotdigital.
By analysing frequent reports, I can collaborate across teams and external stakeholders to hit campaign targets and successfully increase global awareness.
Cruelty Free International Website: https://crueltyfreeinternational.org
Instagram: @crueltyfreeintl
LinkedIn: Cruelty Free International
Twitter (X): @CrueltyFreeIntl
TikTok: @crueltyfreeintl
Facebook: Cruelty Free International
Social Media Content
Live event coverage, adapting latest news articles for social media, spotlighting brand partners, influencer content, advocacy campaigns, educational pieces, fundraising-driven content and more.
Static Content:
Video Content:
Email Marketing
Overseeing and creating a variety of email campaigns including, newsletters, fundraising asks, key campaigns (e.g. Christmas), latest news alerts, updates on our work, and user journeys.