D&AD
Social Media Executive
2022 - Present
Marketing
A non-profit organisation that serves the global design and advertising community.
A member of the D&AD Social Team with a particular focus on managing D&AD New Blood social channels, and targeting the organisation's emerging creative audiences. I create content using tools such as Adobe Suite; writing long and short-from copy for social channels, website content and email newsletters; generating frequent reports; and collaborating with global stakeholders to hit campaign targets.
D&AD Website: dandad.org
Instagram: @dandad @dandadnewblood
Twitter (X): @dandad @dandadnewblood
TikTok: @d_and_ad @newblood_dandad
Facebook: D&AD
Editorial content
As well as driving traffic from D&AD's social platforms to the D&AD website. I have written editorial pieces for the D&AD Meets series: which introduces up-and-coming creatives to the industry. From outreach and interviewing, to writing and creating social content, here are some examples of D&AD Meets pieces that I have produced and pushed across D&AD's social channels.
Video content
Live event coverage, creating reels, interviewing creatives to provide insights and inspiration for D&AD's emerging and professional audiences, as well as raising awareness of D&AD programmes, awards and services. Here are some examples:
D&AD Annual 2023
The D&AD Annual is a free creative resource that showcases and celebrates shortlisted and winning work from D&AD Awards and New Blood Awards, alongside insights into how the work was made and voices who set the work into wider cultural contexts. Here are some examples of social assets that I have created to showcase this content, with a mission to direct our audience to explore the Annual:
